The story
Not content to rely on off the shelf templates or stock photography, XONE Crew approached FLIPP looking to develop an online presence that would set them apart from the competition. Part of developing that strategy was distilling their exterior service offerings down to three core areas, and ensuring the site focused on just those three, Roofing, Siding and Eavestroughs.

Custom Photography
Once we had the UX strategy defined I grabbed my camera bag and set out for a day of shooting with the client, it was the first (and possibly last) time I climbed onto the roof of a house for a client.

Agency: FLIPP Advertising
Client services: Terrance Coonan
Brand development: Jim Gott
Copywriting: Nathan Atnikov

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