Role
art direction, Illustration, front-end development

The story
Dalmatian approached FLIPP with the task of taking their smart control panel into the online market. Dalmatian offers a small control panel designed to disconnect power to the kitchen range and counter plugs when the smoke alarm is activated. Stopping a fire before it starts.

Custom illustration
Telling the story of Dalmatian involved putting a consumer friendly face on a product that would ultimately live in the background of your home, the utility room. To tell this story I illustrated some of the most common source of fires in the kitchen and fleshed out the full story of how Dalmatian stops a fire before it starts.

Agency: FLIPP Advertising
Client services: Terrance Coonan
Brand development: Lyndsey Hein
Copywriting: Nathan Atnikov


Visit Live Site


© copyright Jason Dorn 2017